At SBMI, we understand the importance of due diligence, market validation, and risk mitigation, both in
identifying opportunities in healthcare products, and maximizing investment growth potential. At the foundation
of our success is a business model built on in-depth knowledge of the medical industry and a commitment to providing
expert forecasting, analysis, and strategic consulting.
We have devoted years and millions of dollars to the development of our proprietary Market Intelligence System (MIS),
which empowers us to precisely evaluate any United States market in real-time. MIS is a comprehensive, web-based data
analysis system. Over 100 primary and secondary data sources comprising over 10 terabytes of complex information are
compiled into the system.
MIS features a five-pronged approach to research and analysis of collected data and statistics using proprietary
algorithms and procedures. This data ensures that our Physician Partners will benefit from knowing that their
geographic and demographic market area has been fully researched and thus successful investment for the growth of
their practice.
Screening & Benchmarking
The first step in the process involves one of the critical MIS tools, the Location
Analyzer in the MAP System. The Location Analyzer drills down through all 30,000
zip codes in the United States reviewing over 300 Key Performance Indicators for
medical success to provide an overview of market potential.
Market Characterization
The second step is initiated once the Location Analyzer has screened a market, and it passes internal
thresholds. Leveraging multiple tools within the MIS including the MD2 ScoreCard, the target market is fully
characterized providing a complete picture of the surrounding patient base, hospitals, and physicians.
Opportunity Identification
The third step involves an analysis of unmet needs as brought to the forefront through
the market characterization process. Opportunities identified may include a need
for ancillary services or supplemental physician specialties.
Location Optimization
The fourth step is to target the optimal location for the opportunity being pursued.
Various MIS algorithms are activated to map a market for the optimal spot. At this
level of analysis, patient migration to various medical providers, physician practice
locations, existing competition, and available market share are evaluated.
Synergize
The final step in the process is establishing internal and external synergies to
help propel success. Internal synergy involves creating a strong marketing program
to support your venture. External synergy validation involves matching services
provided with current and projected patient and community needs. You capitalize
on the opportunity and the patients and communities you serve benefit - everyone
profits from the MIS synergy of success.