For Physicians
        Email:  Password:
Remember Me?

Forgot your password?     


If you are physician interested in learning more about ZERONA®, or to reorder sessions, please contact our sales office at: 1.866.207.8907

Or Apply for a ZERONA® Today!

ZERONA® Application Join ZERONA on Zerona on Facebook Zerona on YouTube Zerona on Twitter
About Us: Research & Analytics

At SBMI, we understand the importance of due diligence, market validation, and risk mitigation, both in identifying opportunities in healthcare products, and maximizing investment growth potential. At the foundation of our success is a business model built on in-depth knowledge of the medical industry and a commitment to providing expert forecasting, analysis, and strategic consulting.

We have devoted years and millions of dollars to the development of our proprietary Market Intelligence System (MIS), which empowers us to precisely evaluate any United States market in real-time. MIS is a comprehensive, web-based data analysis system. Over 100 primary and secondary data sources comprising over 10 terabytes of complex information are compiled into the system.

MIS features a five-pronged approach to research and analysis of collected data and statistics using proprietary algorithms and procedures. This data ensures that our Physician Partners will benefit from knowing that their geographic and demographic market area has been fully researched and thus successful investment for the growth of their practice.

Screening & Benchmarking

The first step in the process involves one of the critical MIS tools, the Location Analyzer in the MAP System. The Location Analyzer drills down through all 30,000 zip codes in the United States reviewing over 300 Key Performance Indicators for medical success to provide an overview of market potential.

Market Characterization

The second step is initiated once the Location Analyzer has screened a market, and it passes internal thresholds. Leveraging multiple tools within the MIS including the MD2 ScoreCard, the target market is fully characterized providing a complete picture of the surrounding patient base, hospitals, and physicians.

Opportunity Identification

The third step involves an analysis of unmet needs as brought to the forefront through the market characterization process. Opportunities identified may include a need for ancillary services or supplemental physician specialties.

Location Optimization

The fourth step is to target the optimal location for the opportunity being pursued. Various MIS algorithms are activated to map a market for the optimal spot. At this level of analysis, patient migration to various medical providers, physician practice locations, existing competition, and available market share are evaluated.

Synergize

The final step in the process is establishing internal and external synergies to help propel success. Internal synergy involves creating a strong marketing program to support your venture. External synergy validation involves matching services provided with current and projected patient and community needs. You capitalize on the opportunity and the patients and communities you serve benefit - everyone profits from the MIS synergy of success.